1. Introduction
At ALTARE, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and safeguard your data when you use our wedding planning application and services.
Your Privacy Matters: We believe in transparency about how we handle your data. This policy explains everything you need to know about your information and your rights.
2. Information We Collect
2.1 Information You Provide Directly
Type of Information |
Examples |
Why We Collect It |
Account Information |
Name, email address, password, phone number |
To create and manage your account |
Personal Details |
Gender pronouns, wedding date, partner information |
To personalize your experience |
Wedding Planning Data |
Budget details, guest lists, vendor preferences, venue information |
To provide planning tools and recommendations |
Content Uploads |
Photos, inspiration images, notes, documents |
To create moodboards and planning materials |
Communication Data |
Contact form messages, consultation notes |
To provide customer support and services |
2.2 Information Collected Automatically
- Usage Data: How you interact with our app, features used, time spent
- Device Information: Device type, operating system, browser type, IP address
- Location Data: General location (city/state) to provide relevant vendor recommendations
- Analytics Data: App performance, crash reports, user behavior patterns
2.3 Information from Third Parties
- Pinterest integration data (when you connect your Pinterest account)
- Payment processing information (through secure payment processors)
- App store data (for downloads and reviews)
3. How We Use Your Information
3.1 Primary Uses
- Service Delivery: Provide wedding planning tools, tutorials, and resources
- Personalization: Customize your experience based on your preferences and wedding details
- Communication: Send important updates, respond to inquiries, schedule consultations
- Payment Processing: Handle subscription billing and payments
- Customer Support: Provide assistance and resolve issues
3.2 Secondary Uses
- Product Improvement: Analyze usage patterns to enhance features
- Marketing: Send newsletters and promotional content (with your consent)
- Legal Compliance: Meet legal obligations and protect our rights
- Security: Detect fraud and maintain platform security
4. Information Sharing and Disclosure
4.1 We DO NOT Sell Your Personal Data
ALTARE does not sell, rent, or trade your personal information to third parties for marketing purposes.
4.2 Limited Sharing Scenarios
- Service Providers: Trusted partners who help us operate our services (payment processors, cloud storage, analytics)
- Wedding Planners: Professional planners during consultations (only relevant planning information)
- Legal Requirements: When required by law, court order, or to protect rights and safety
- Business Transfers: In case of merger, acquisition, or sale of assets (with user notification)
- With Your Consent: Any other sharing requires your explicit permission
4.3 Vendor Directory
If you opt into our curated vendor directory, we may share relevant planning details with recommended vendors in your area to facilitate connections.
5. Data Security
We implement robust security measures to protect your information:
- Encryption: Data encrypted in transit and at rest
- Access Controls: Limited access to personal data on a need-to-know basis
- Secure Infrastructure: Industry-standard security protocols and monitoring
- Regular Audits: Ongoing security assessments and updates
Security Note: While we use industry-standard security measures, no system is 100% secure. We encourage you to use strong passwords and keep your account information confidential.
6. Your Privacy Rights
You Have the Right To:
- Access: Request a copy of your personal data
- Correction: Update or correct inaccurate information
- Deletion: Request deletion of your personal data
- Portability: Receive your data in a portable format
- Opt-Out: Unsubscribe from marketing communications
- Restriction: Limit how we process your data
How to Exercise Your Rights
To exercise any of these rights, contact us at support@joinaltare.com or through your account settings. We'll respond within 30 days.
7. Cookies and Tracking Technologies
7.1 What We Use
- Essential Cookies: Required for basic app functionality
- Analytics Cookies: Help us understand how you use our app
- Preference Cookies: Remember your settings and preferences
7.2 Your Choices
You can control cookies through your browser settings or our cookie preferences center. Note that disabling certain cookies may limit app functionality.
8. Data Retention
We retain your information as long as:
- Your account is active
- Needed to provide services you've requested
- Required for legal, business, or tax purposes
When you delete your account, we'll delete your personal data within 30 days, except where longer retention is required by law.
9. International Data Transfers
Your information may be processed in countries outside your residence. We ensure appropriate safeguards are in place to protect your data according to this privacy policy.
10. Children's Privacy
ALTARE is not intended for users under 18. We do not knowingly collect personal information from children. If we discover we've collected a child's information, we'll delete it promptly.
11. California Privacy Rights
California residents have additional rights under the California Consumer Privacy Act (CCPA):
- Right to know what personal information is collected and how it's used
- Right to delete personal information
- Right to opt-out of sale (we don't sell personal information)
- Right to non-discrimination for exercising privacy rights
12. Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes in our practices or for legal reasons. We'll notify you of significant changes via email or app notification. Your continued use of ALTARE after changes constitutes acceptance of the updated policy.